Immersive sales
proposals,
written
for one deal.

Built to be signed.

We write, design and build one live proposal for the deal that matters, with a chapter for every signer and a matching PDF.

How Closewell works, in under two minutes.

A proposal on screen in the Closewell Studio explainer video

Concept proposals from the studio.

Ten mockup proposals, each built in the client’s own colors around how that buyer decides. We never share client details. Open one and scroll it the way a buyer would.

Alder & Finch Advisors consulting proposal mockup designed by Closewell Studio, a proposal design agency
Kilnwright Partners consulting proposal mockup designed by Closewell Studio, a proposal design agency
Emberline Systems public sector proposal mockup designed by Closewell Studio, a proposal design agency
Shelfmark public sector proposal mockup designed by Closewell Studio, a proposal design agency
Keeper retail proposal mockup designed by Closewell Studio, a proposal design agency
Farewell & Co. retail proposal mockup designed by Closewell Studio, a proposal design agency
Tableside food and hospitality proposal mockup designed by Closewell Studio, a proposal design agency
Galley & Co. food and hospitality proposal mockup designed by Closewell Studio, a proposal design agency
Platewell Automation life sciences proposal mockup designed by Closewell Studio, a proposal design agency
Northwake Offshore clean energy proposal mockup designed by Closewell Studio, a proposal design agency

$118Mover ten years

An offshore wind farm lost winter output because crews could not get out to fix faults. A wind slider shows full power and the end of boat access arriving at the same speed, and a January scrubber plays the same faults two ways.

Northwake Offshore · Clean energy · Concept

Read the case
Alder & Finch Advisors consulting proposal mockup designed by Closewell Studio, a proposal design agency

$1.6Mfixed fee, 18 months

A family furniture maker was handing over after four generations. As you scroll, the Hollis family tree redraws into a company with a board, a family council and an open CEO seat, and a switch moves eight real decisions from Sunday dinner to the board.

Alder & Finch Advisors · Consulting

Read the case
Kilnwright Partners consulting proposal mockup designed by Closewell Studio, a proposal design agency

$5.4Mover 30 months

A cement producer had pledged a 35 percent cut and needed a plan each plant could run. One metric ton of cement travels the kiln as you scroll, and a fuel and clinker console drives a carbon ledger to 2035, plant by plant.

Kilnwright Partners · Consulting

Read the case
Emberline Systems public sector proposal mockup designed by Closewell Studio, a proposal design agency

$27Mover six years

A state forestry service lost a night to a fire nobody saw until a 911 call. The response replays that night with and without the network, and a pinned sequence walks the eight minutes from smoke to dispatch.

Emberline Systems · Public sector

Read the case
Shelfmark public sector proposal mockup designed by Closewell Studio, a proposal design agency

$9.8Mover five years

A county library needed fourteen branches modernized without losing what people love about them. Each branch is an oak catalog drawer you pull open, and a working catalog search maps the route a hold takes through the system.

Shelfmark · Public sector

Read the case
Keeper retail proposal mockup designed by Closewell Studio, a proposal design agency

$3.1Mover three years

A luxury watch retailer was losing clients every time an associate left. The proposal is a movement where each gear is a moment in one client’s five years, and switching to today’s way stops the watch at month twenty-six.

Keeper · Retail

Read the case
Alder & Finch Advisors consulting proposal mockup designed by Closewell Studio, a proposal design agency
Kilnwright Partners consulting proposal mockup designed by Closewell Studio, a proposal design agency
Emberline Systems public sector proposal mockup designed by Closewell Studio, a proposal design agency
Shelfmark public sector proposal mockup designed by Closewell Studio, a proposal design agency
Keeper retail proposal mockup designed by Closewell Studio, a proposal design agency
Farewell & Co. retail proposal mockup designed by Closewell Studio, a proposal design agency
Tableside food and hospitality proposal mockup designed by Closewell Studio, a proposal design agency
Galley & Co. food and hospitality proposal mockup designed by Closewell Studio, a proposal design agency
Platewell Automation life sciences proposal mockup designed by Closewell Studio, a proposal design agency
Northwake Offshore clean energy proposal mockup designed by Closewell Studio, a proposal design agency

$118Mover ten years

An offshore wind farm lost winter output because crews could not get out to fix faults. A wind slider shows full power and the end of boat access arriving at the same speed, and a January scrubber plays the same faults two ways.

Northwake Offshore · Clean energy · Concept

Read the case

Gartner research found that B2B buyers spend 17 percent of their buying time meeting with suppliers. If three of you are in the running, that’s about 5 percent each. The rest of the time, your proposal is doing the talking.

Source, Gartner, How B2B Sales Reps Maximize Customer Interactions (2018)
  • Templates

    One layout for every reader. Finance and legal have to hunt for the part that’s theirs.

  • Proposal software

    Tracks who opened it, but every signer still gets the same document.

  • AI tools

    One generic draft, with no chapter written for the CFO, legal or procurement.

  • Presentation agencies

    Built for a presenter. Forwarded alone, the story drops out with them.

  • Your own team

    They know every reader, and rarely have time to write a part for each one.

We write, design and build an immersive proposal around one deal and how that buyer decides. A chapter for each person who signs off, pricing they can work through on their own, and a matching PDF for procurement.

A timeline they can plan around.

Go ahead, it works. Drag the clock, then break a crane and watch the plan hold.

A concept proposal from Saltmarsh Terminals, a long view down the quay with six cranes working a container ship and a clock that drives the picture, by Closewell Studio

Pricing they can work through.

Tap part of the arena. The price and what you lose move with it.

A chapter for each signer.

Four people sign. Tap one and try their tool.

These come from three concept proposals, for a port terminal, an arena naming deal and a field service software rollout. See all six Walkthroughs.

Every reader, one link.

One link goes to the VP, the CFO, legal and procurement. Each of them opens the chapter written for them, and every chapter ends on the same signature page. This is one deal, drawn as a map.

How one proposal travels through a buyer’s company

  • VP OperationsOpens Timeline
  • CFOOpens Pricing
  • Regional leadsOpen Timeline
  • LegalOpens The PDF
  • ProcurementOpens Pricing

FFernhillfor Calder Mechanical

Full rollout

600 technicians over 24 weeks

$400,000One signature page for the whole deal

  • VP OperationsTimeline
  • CFOPricing
  • Regional leadsTimeline
  • LegalThe PDF
  • ProcurementPricing
Signature
Signed
  • 01

    One link they can forward

  • 02

    A PDF that matches page for page

  • 03

    One round of updates within 30 days

  • VP OperationsOpens Timeline

FFernhillfor Calder Mechanical

Full rollout

600 technicians over 24 weeks

$400,000One signature page for the whole deal

  • VP OperationsTimeline
  • CFOPricing
  • Regional leadsTimeline
  • LegalThe PDF
  • ProcurementPricing
Signature
Signed
  • 01

    One link they can forward

  • 02

    A PDF that matches page for page

  • 03

    One round of updates within 30 days

  • VP OperationsOpens Timeline
  • CFOOpens Pricing
  • Regional leadsOpen Timeline
  • LegalOpens The PDF
  • ProcurementOpens Pricing

FFernhillfor Calder Mechanical

Full rollout

600 technicians over 24 weeks

$400,000One signature page for the whole deal

  • VP OperationsTimeline
  • CFOPricing
  • Regional leadsTimeline
  • LegalThe PDF
  • ProcurementPricing
Signature
Signed
  • 01

    One link they can forward

  • 02

    A PDF that matches page for page

  • 03

    One round of updates within 30 days

Some proposals are meant to be walked through.

A port terminal, a concert hall, an offshore wind site. When the deal is about a place the buyer can’t visit yet, we build the proposal so they can move through it. Drag the line to see the same proposal drawn and rendered.

Drawn$118M over ten yearsexamples.closewellstudio.com/offshore-wind-omNorthwake Offshore·$118M over ten yearsRendered
Northwake Offshore proposal main tool, drawn version, by Closewell Studio
Northwake Offshore proposal main tool, rendered Walkthrough, by Closewell Studio

Drag to compare

From deal notesto signed.

Our proposal design process is four steps and one team, from the first call to the proposal in your buyer’s hands.

1Business dayof about 10

You send the RFP or your deal notes. We work out who reads it, who signs off and what they’re comparing you against.

Deal notesSign-off mapDelivery date
01 / 04

A Handshake is ready in about 7 business days and a Signature in about 10, or sooner with rush when we have room.

The whole deal, in one link.

Interactive pricing, a timeline your buyer can plan around and scroll-driven design that holds attention to the last page. Every proposal also ships as a matching PDF, all built around how your buyer decides.

Interactive pricing, a timeline your buyer can plan around and scroll-driven design that holds attention to the last page. Every proposal also ships as a matching PDF, all built around how your buyer decides.

Every proposal ships as a PDF too.

The same design, page for page, for the inbox, the board pack and the printer. Open any of these five.

Priced by what we build.

Both are live, interactive proposals with a matching PDF. Drawn uses illustrated pictures. A Walkthrough models the place or product in 3D and renders it, so each choice the buyer makes changes the picture.

See all six Walkthroughs

Handshake

From$7.5K

One buyer, one decision. Written, designed and built around how that buyer decides.

  • Ready in about 7 business days
  • Live web proposal
  • Matching PDF
  • Interactive pricing
  • Two review rounds on the live page
Start a proposal

Signature

From$12.5K

For every person who has to sign off, and every one of them who could say no.

  • Ready in about 10 business days
  • Everything in Handshake
  • A chapter for each person who signs off
  • Rollout or delivery timeline
Start a proposal

Board

From$20K

Built for a formal review, scored line by line. Every required section, in the order they asked, plus a live version for the people who decide. Quoted by size once we’ve read the request.

  • Planned around your due date
  • Everything in Signature
  • Compliance matrix
  • Compliant PDF for the portal
  • Live response for the decision makers
Start a proposal

A Handshake takes about 7 business days and a Signature about 10. Need it sooner? Rush delivery is 50 percent on top of the build price, when we have room.

Bidding every month? Ask about ongoing builds.

The tools we use on every proposal.

Eleven free tools from inside our process, from the compliance matrix to the ROI case. Use them on your next deal, and come back to them anytime.

Open the free tools

11 free tools · Saves in your browser · No sign-up

Questions, answered.

Something else on your mind? Ask it in the brief and we’ll answer it there.

Questions buyers ask

  • A proposal built as a live web page instead of a static document. The buyer reads it on any device, switches between pricing options, sees the timeline and accepts it in the browser. Every Closewell project also ships as a matching PDF.

    How we work

5 of 15 questions · open one for moreAll questions

Questions buyers ask

  • A proposal built as a live web page instead of a static document. The buyer reads it on any device, switches between pricing options, sees the timeline and accepts it in the browser. Every Closewell project also ships as a matching PDF.

    How we work

5 of 15 questions · open one for moreAll questions

Questions buyers ask

  • A proposal built as a live web page instead of a static document. The buyer reads it on any device, switches between pricing options, sees the timeline and accepts it in the browser. Every Closewell project also ships as a matching PDF.

    How we work

5 of 15 questions · open one for moreAll questions

What are you bidding on?

Tell us the deal in a line. We’ll read it and come back with a plan and a price.

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See the work
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Got a deal on the calendar?

Leave your email and we'll reach out to talk through the deal, the buyers and the date it needs to be signed.

Prefer to send the RFP? Upload it here

Tableside sample proposal mockup designed by Closewell StudioPlatewell Automation sample proposal mockup designed by Closewell StudioPartwise sample proposal mockup designed by Closewell Studio

Closewell Studio is a Raised Media Co. venture.New York, NY